Privacy Policy
Last updated: 1 January 2025
1. Introduction
Digital Growth Factor (“we”, “our”, or “us”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
2. Information We Collect
We may collect the following categories of personal information:
- Contact information — name, email address, phone number, company name
- Usage data — IP address, browser type, pages visited, time on site, referring URLs
- Communication data — messages sent via our contact forms or email
- Marketing data — preferences for receiving marketing communications
- Technical data — cookies and similar tracking technologies (see our Cookie Policy)
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our services
- Respond to enquiries and fulfil service requests
- Send marketing and promotional communications (where you have consented)
- Analyse usage patterns to improve user experience
- Comply with legal obligations
- Protect against fraudulent or unlawful activity
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract — processing necessary to perform our services
- Legitimate interests — improving our services, direct marketing to existing clients
- Consent — where you have explicitly agreed to processing
- Legal obligation — compliance with applicable laws
5. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Service providers acting as data processors on our behalf (e.g. CRM, analytics, email platforms)
- Professional advisers including lawyers, accountants, and auditors
- Regulatory or law enforcement bodies where required by law
- A buyer or successor in the event of a merger, acquisition, or sale of assets
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Client data is typically retained for 7 years following the end of an engagement unless otherwise required by law.
7. International Transfers
Your data may be transferred to and processed in countries outside the UK/EEA. Where we transfer data internationally, we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) approved by the relevant supervisory authority.
8. Your Rights
Under applicable data protection laws, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Request erasure of your personal data (“right to be forgotten”)
- Restrict or object to processing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us at privacy@digitalgrowthfactor.com.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to third-party sites. We have no control over and accept no responsibility for the content or privacy practices of those sites. We encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the “Last updated” date at the top of this page. Continued use of our site following changes constitutes acceptance of the revised policy.
12. Contact Us
For questions or concerns about this Privacy Policy, please contact us at: